CURRYBRAND
X
MATTHEWCLAYBURN
The CurryBrand launch project tasked me with bringing the idea of "FLOW" to life. Stephen and UnderArmour handpicked me to illustrate what it would look like to be in the mindset of a game-changer. I utilized my skills in design, art, basketball, and visualization to create what I felt it might look like. I carefully observed Stephen's movements on and off the court and the purpose behind his brand, to create a powerful representation of the concept.
Working with Steph on the launch of his personal brand is a truly amazing experience for me. He is not one dimensional as he is more than a hoops superstar and having the opportunity to bring this vision to life design is a privilege. The project is not only about designing for his brand, but also about capturing the essence of what Steph stands for and what he wants to convey to the world.
I am forever thankful to him and the entire team at UnderArmour.

